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These jeans use science to make your bum look better
Contouring with makeup can transform your cheekbones - and now the same concept has been applied to denim. Focusing on your bum rather than your face, the idea behind Lee...
Wrangler pioneers foam-dyed denim that eliminates water waste
Wrangler has launched an innovative new type of denim that will eradicate water waste typically generated from conventional dyeing techniques. It can require thousands of litres of water to make just one pair of jeans....