Wrangler pioneers foam-dyed denim that eliminates water waste
Posted by Denim Flash Admin on
Wrangler has launched an innovative new type of denim that will eradicate water waste typically generated from conventional dyeing techniques.
It can require thousands of litres of water to make just one pair of jeans. The repetitive drip-and-dry dying method typically used in manufacturing uses numerous large vats of water that are then discarded after use.
The American label has created a new sustainable process in a bid to combat the environmental consequences of this.
The new technique, named Indigood, was created in partnership with Texas Tech University and a Spanish fabric mill in Valencia called Tejidos Royo.
It replaces water with foam to transfer dye onto yarns, thus using 60 per cent less energy than traditional denim dyeing methods.
Wrangler claims that Indigood is the most sustainable way to dye denim.
The brand has created nine pieces using Indigood, including jackets, shirts and classic straight-leg jeans, which will form part of the brand’s Icons autumn/winter 2019 collection. Prices range from £80 to £130.
In a statement, the brand explains how the denim industry has been lagging behind in terms of making key manufacturing changes to reduce its environmental impact.